By Barry de SilvaNational Communications Manager
Up from the Rubble was developed by audio graduate Simon Reich in partnership with co-producer Evan Howell, as part of Simon’s major project at SAE.
The series tells the story of Simon’s father, Manfred Reich, a war survivor who was only 50 metres away from where Adolf Hitler shot himself in an underground bunker, before he migrated to Australia.
Being recognised by Webby
The Webby Awards are presented by the International Academy of Digital Arts and Sciences and recognise excellence on the internet for the previous 12 months. Simon was delighted to see Up from the Rubble get down to the final five, and secure the runner-up award.
“I knew the podcast was strong, but it was very pleasing to see it ahead of established names like Stanford University, and Miami Ad School,” he said.
Simon graduated from SAE Melbourne in 2020, with a Bachelor of Audio degree. The four-part production he created as part of his final project for his degree tells the story of Manfred’s journey as a war torn refugee who immigrated to Australia to find peace.
“The purpose of the podcast was to illustrate how migrants from war torn countries can be integrated successfully into new communities, and become positive reflections of their homelands at the same time,” Simon said.
Escaping an underground bunker
In Up from the Rubble, he also touches on his father’s survival in Nazi Germany and one of the most pivotal moments in modern history.
“The film, Valkyrie with Tom Cruise, gives a good representation of the situation my father found himself in when he was only a young boy,” Simon shared.
“There was a small rebel group within the German High Command that were plotting to assassinate Hitler. My grandmother was the live-in cleaning lady at one of the conspirators’ houses and when the plot failed, my father and grandmother escaped to avoid being killed.
In the podcast, Simon added that his father shared a traumatic experience when the Allies bombed their apartment block.
“They blew up the top storey and that caused all the subsequent storeys to collapse – leading to my father and grandmother fleeing down to the basement, where they were trapped for two days, as they dug themselves out with their hands.”
Learning from the past
Towards the end of the podcast Simon added that his father has some wisdom for the leaders of today.
“After all the destruction and carnage my father saw in Berlin 1945, he thought there would never be another war. As my father rightly said and with what’s happening in Ukraine – society has learnt nothing.”
SAE General Manager, Dr Luke McMillan congratulated Simon on the success of the podcast and recognition from Webby.
“The Webby Awards are synonymous with recognising excellence. What Simon has achieved with his podcast, Up from the Rubble deserves notable praise,” Dr McMillan said.
“The war in Ukraine has rightly put a focus on the wellbeing of refugees. Through podcasts like Simon’s we can continue to learn from the past to guide our future.”