Bachelor of Design & Visual Communication

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FEE Help available
Bachelor of Design & Visual Communication
Domestic Fees

Units x Costs ($AUD)
4 x $3,807
16 x $2,728
2 x $5,456

Indicative Annual Course Fees*
(based on 1.0 EFTSL)
$26,140 AUD Year 1
$21,824 AUD Year 2
$21,824 AUD Year 3
Plus Student Services and Amenities Fee (SSAF)

Indicative Total Course Fees*
(based on 3.0 EFTSL)
$69,788 AUD
Plus Student Services and Amenities Fee (SSAF)

* The Indicative Total Course Fee & Indicative Annual Course Fees reflects that students are charged fees on a per unit basis and the fee for a unit may increase.

For more information view the SAE Fee Schedule or visit the Fee & Payment page.

FEE-HELP Available
6 Trimesters Full Time (Fast Track)

Complete your course faster by studying units across 2 years (6 trimesters).

Bachelor of Design & Visual Communication
Course Durations
6 Trimesters Full Time (Fast Track)

Complete your course faster by studying units across 2 years (6 trimesters).

8 Trimesters Full Time

Complete the study units across 2.5 years. (8 trimesters).

9 Trimesters Full Time

Whilst still classified as a full-time study load, you will complete course units over a 3 year period (9 trimesters).

Part-time option available

If you want to take a little longer, that’s ok too. We’ll help you work out the best study load to suit your needs.

Note: Part-time is not available for international students.

We understand that things can change, so you'll have the flexibility to change your study load throughout your course if you need to.
Start Date(s)
May 2024
Bachelor of Design & Visual Communication
Start Dates
  • May 2024

  • September 2024

  • February 2025

Entry Requirements
Bachelor of Design & Visual Communication
Domestic Entry Requirements
Domestic students must meet one of the following criteria:
Completion of a Australian Senior Secondary Certificate of Education (QCE, WACE, HSC, SACE, etc) (like your Year 12 certificate or equivalent); OR
Completion of a Diploma level qualification issued under the Australian Qualifications Framework (AQF); OR
Completion of a Certificate IV level qualification issued under the Australian Qualifications Framework (AQF); OR
Experience-Based Entry – for applicants who do not meet the requirements of entry criteria above.
More info


Our course is about much more than visual aesthetics, providing you with a detailed understanding and hands-on experience of the role of design in the contemporary world. You’ll explore branding and identity design, online and print design, digital image-making and user-centred design. You’ll create targeted designs with a particular audience in mind, and develop the skills to come up with creative solutions to complex problems in almost any context.

At SAE, you will engage in virtual collaborative learning and also one-on-one mentoring opportunities you may not find in a larger university. You’ll apply theoretical knowledge through studio best-practices and access the latest software like the Adobe Creative Suite as well as have the option to access on-campus facilities.

Your growth and development will be assessed holistically based on your engagement with and completion of real-world projects and you’ll learn to apply a strategic, entrepreneurial eye to your clients’ needs. You will build up a diverse portfolio of work to share with potential employers and clients.

Ultimately, the Bachelor of Design and Visual Communication will allow you to flourish in a rapidly changing world, giving you the skills to apply design-led solutions to a wide range of communication challenges. With a design qualification, you can work in large corporations or small agencies, as a freelancer, or as part of an entrepreneurial project team in any industry. Work placement will provide practical experience and help to build your network. You’ll be equipped with employability skills, giving you professional strategies in communication and self-promotion, and the confidence to claim your place in the workforce.

With a Bachelor of Design and Visual Communication, you’ll be ready for cutting-edge industry roles using modern creative business concepts and strategies. Career options include UI Designer, Content Creator, Creative Director, and Branding or Identity Designer in any industry.

Enjoy the benefits of being SAE trained – our design students have achieved great success in the creative industries. SAE graduates are known within the industry for their high-level skills and are in high demand.

SAE Design class


What jobs will this course lead me into?

  • Graphic designer
  • Content manager
  • Print and digital designer
  • Social media designer
  • UX designer
  • UI designer
  • Creative director
  • Branding and identity designer
  • Art director

Why study a Bachelor of Design & Visual Communication at SAE?

SAE Design student wall
Apply best practices and advanced techniques using tools and software Access to a range of software packages like Photoshop, Illustrator, InDesign, Adobe XD and After Effects.
Practical, immersive training Learn as you collaborate on real-world projects and briefs. Build a portfolio to share with an employer or first client.
Cross discipline collaboration Use your design skills to work across film, audio, music, gaming and animation projects at SAE.
Expand your career Graduate with a portfolio, work experience, employability and entrepreneurial skills and a network of fellow creatives.


Tools & Software

Design & Visual Communication Skills

Branding and identity design Online and print design Digital image-making User-centred design


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Course Structure

The Bachelor of Design & Visual Communication is broken up into three distinct stages, each designed to develop different skills.
Pink. Infographic explaining Trimesters 1-6 for the Diploma, Associate Degree and Bachelor Design courses at SAE.
Stage 1: Foundations
Develop the essential technical design skills and the knowledge required to collaborate with other creative media students and professionals.
Credit points: 10

In this unit, you will learn about the ideas and concepts of design. You will discover the art of presenting and defending a point of view in a convincing and effective way by referring to valid and trustworthy sources of information. Thinking about and referencing the work of others helps you to develop critical thinking skills. By using tools on the internet and working with others you will expand what you alone can achieve. In your projects, you will delve into the history and language of the design industry in order to develop an understanding of your place and purpose within it.
Credit points: 10

In this unit you will learn about the principles of design through creating vector graphics in the form of motifs, pictorial marks and logos using Adobe Illustrator and other tools. Project briefs and activities in this unit introduce the principles of design; these are visual rules that can be applied in the creation of any image to enhance their impact, attractiveness and ability to communicate. The principles of design are useful and essential to your ongoing design practice
Credit points: 10

In this unit you will learn about illustration and the creative and technical production of digital images using photoshop and other tools. Working by hand and digitally you will explore a range of drawing techniques and tools including processes of iteration and refinement. You will investigate visual storytelling through the development of a series of images. Storytelling through your creative practice is essential to your ongoing design practice.
Credit points: 10

In this unit you will learn about designing page layouts for print through the combination of images and type. Your work will include the design of posters, brochures and flyers. You will investigate historical design styles; analysing, adapting and applying these styles in your work. You will explore the typographic art of arranging letters and words to make copy easy to read, visually appealing, and stylistically appropriate. Knowing how to use typography and layout effectively is essential to your ongoing design practice.
Credit points: 10

This unit will introduce you to the mindset and skillset of the creative entrepreneur, and transform your approach to problem-solving. You will analyse historical and contemporary models of leadership and best practice in entrepreneurship, and use tools for project design that include ideation, problem framing, and pitching. The skills in this unit will assist you in developing your creative thinking, exploration, and experimentation methods, allowing you to experiment with project design and content for creative media.
Credit points: 10

In this module you will learn to understand the user or target audience as part of your design process, through an exploration of UX (user experience) and UI (user interface) design. By applying the tools of UX design such as personas and user journeys and those of UI design such as prototyping, iterating and testing you will explore the creation of websites or apps that provide an ideal user experience.
Credit points: 20

This unit will simulate being in a real-world studio. Your designs will respond to larger project briefs with multiple deliverables, and you will engage in teamwork. This means time management, communication and scheduling will be crucial. You will learn to consider projects strategically in terms of your client’s brand or identity, and how these can be communicated visually and through associated text and structures. You are encouraged to explore and seek out new contemporary methods and tools for design and communication.

In this studio setting your facilitator will act as your project manager, producer, mentor and colleague.

This unit will be holistically assessed based on the criteria outlined in the unit guide. Teamwork, collaborative skills, and engagement with specific feedback processes are emphasised in this unit, as you further refine and reflect on a set of Transferable Skills.
Stage 2: Refine & Expand
Broaden your scope to work on complex multidisciplinary projects in accordance with industry standard practices.
Credit points: 10

In CIM210 you will be working on interdisciplinary projects that relate to some of the most important concepts in contemporary media production. You will learn practical and analytical skills in order to help you develop your creative powers and meet briefs that take you out of your comfort zone. You will need to bring all of the skills you have learned so far: technical skills, research skills, communication skills and a growth mindset, and be prepared to encounter new concepts and new ways of working.
Credit points: 10

Designers use typography on screen and in print, for packaging and signage, in all kinds of communication, advertising and branding. In fact typography is an essential element of contemporary design practice. Using typographic knowledge, skills and principles professionally is one key to success. 

This unit focuses on type used in multi-page layouts, in title design and in packaging. You will explore design principles like hierarchy and contrast, compositional techniques and style, as well as the use of elements such as colour, shape and size. You’ll also be introduced to some historical and social ideas.
You will learn how to use professional terminology that will allow you to explain your design choices and the production of design solutions for your audiences and clients.
Projects in this unit include, the design of a magazine and online blog, packaging and branding design. In these projects you will look at both print and digital media.
Credit points: 10

In this unit, you will focus on branding and campaign strategy, working across various mediums to create impactful and engaging design solutions.
Credit points: 10

Working with the needs of other disciplines such as film, audio, music, games and animation you will work on projects about designing film props, title sequences, 2d animations and sonic branding.
Credit points: 10

Using social media and digital content effectively is crucial for creative media professionals. In this unit you will develop an understanding of what constitutes social media, the activities that it consists of and how creators and audiences connect, collaborate, create, and share content. You will link this understanding with concepts of digital marketing, formulating strategies for social campaigns with a range of content across platforms. These skills will assist you to determine how social media can be utilised in your professional practice
Credit points: 10

This unit focuses on the Design Thinking process. Taking you through a series of steps from problem framing through to prototyping and pitching, you will produce and test design solutions that address rich and interesting social themes.
Projects in this unit include experimentation with images and platforms for science communication. You will look at a new breed of young, diverse science communicators and imagine how as designers we can enhance this kind of work visually and conceptually. You will grapple with truth and representation, audience and ethics in the communication of scientific issues that range from amazing new discoveries in our oceans, through to the history of evolution and climate change.
Another project in this unit applies the design thinking process to the concept, visual assets and pitch for a serious game. Your game will address a topic such as physical and mental health, education or conservation in an attempt to encourage behaviour change.
Credit points: 10

This unit builds on your work in DDX171, Fundamentals of Image Making. You will develop your visual literacy and learn more skills in image production, processing and manipulation. 
These skills and the ability to talk about your design choices with clients will enhance the impact of your design work. You will experiment with both pixel and vector based images in Adobe Photoshop and Adobe Illustrator, looking at technical aspects of image production as well as the importance of driving concepts. 
Projects in this unit will cover basic photography composition as well as image creation, manipulation and processing in the production of a range of works.
Credit points: 10

Using social media and digital content effectively is crucial for creative media professionals. In this unit you will develop an understanding of what constitutes social media, the activities that it consists of and how creators and audiences connect, collaborate, create, and share content. You will link this understanding with concepts of digital marketing, formulating strategies for social campaigns with a range of content across platforms. These skills will assist you to determine how social media can be utilised in your professional practice
Credit points: 10

Media and culture are not simply entertainment, but something that affects the “real world”, our everyday lives, and our worldviews. As such, we will not ask whether media accurately reflect the real world but instead ask how media shape, reinforce, and challenge power structures that influence our understanding of the world and ourselves. This unit takes a ‘critical theory’ approach to analyze media and culture. In this unit, you will explore media texts, contexts and meaning, society and subjectivity, pop culture aesthetics, and critical cultural discourses that inform creative media practices.

Drawing on a range of creative content and analytical frameworks, you will be encouraged to develop ways of thinking about media and culture that demonstrate a broad awareness of aesthetic principles and stylistic trends; subjectivity, agency, ethics, and relations of power; contexts, disciplines and discursive formations. In support of this exploration, you will produce a range of media artifacts that explore and contextualize the relationship of media to culture through individual analysis, collaborative and interdisciplinary creative practice, and critical reflection.

Stage 3: Showcase
Execute a project of your own design which is of high quality and externally published, with the knowledge to commercialise if you choose. You'll also apply your skills through industry work placement.
Credit points: 10

The aim of this unit is to enable you to develop your project ideation, pre-production planning and implementation through the investigation of media culture, pitching, research methodology, aesthetics and audience impact, within the pre-production process of an interdisciplinary creative media project.

Major Project Development forms the first component of your Capstone Project. In this unit, you will work in groups to conceptualise, plan, design and iterate a full-scale creative project's development, pre-production and early production stages. Your project will be designed for an identified target audience and market. The final execution of the project will take place in the Capstone Major Project Production unit, and once complete should meet professional publication standards.

As part of the mentorship component of this unit, you will be assigned a mentor from the creative industries. This mentor will help nurture, inspire and guide your work, providing an industry context that will inform your creative and business perspectives, especially regarding the development of your capstone project and your entry into the workforce. Throughout your mentorship program, you will engage in a structured reflective practice focusing on your artistic processes, project and career goals, business development processes and expanding industry awareness.
Credit points: 10

In this unit, students will engage with real clients and learn about the design and business processes needed for a successful professional design practice. Under the guidance of your lecturers you will create your own brand and the supporting documentation you need to run a freelance design business. You will receive guidance on the work you are completing for your clients.
Credit points: 10

The Creative Futures unti explores knowledge and practice in the creative industries relative to our changing social, cultural and professional lives.

You will learn about contemporary Indigenous perspectives along with the concept of placemaking using “Soundtrails” an audio driven place based storytelling app. You will explore how creative media can be used to connect audiences to place through visual and aural storytelling.
Credit points: 10

Throughout this unit, you will investigate relevant emerging technology such as NoCode, Augmented and Artificial Intelligence, and Machine Learning as they relate to your creative practice. You will have an opportunity to explore topics such as digital literacy, AR/VR, mobile delivery, digital folios, e-commerce, social media, and digital teams.

You will also experience discipline-relevant emerging technologies, including audio and video based applications, locative media, visual and open-source programming principles, and AI-driven multimedia - depending on your interests and chosen creative media specialism.
Credit points: 20

CIM330 Major Project Production, along with CIM310 Work-Integrated Learning and CIM312 Major Project Development, form the final capstone experience of your undergraduate studies. In CIM330, you will build on the project plan and pre-production work that you have completed in CIM312. You will now complete the production and delivery of your final creative work. This will include the execution of the marketing and distribution plan developed in CIM312. Broadly speaking, this unit is about production and exhibition.

You will apply all of the production processes and procedures you have learned over the course of your degree and record these in your Documented Professional Practice as a means of demonstrating your progress and contribution within your team.

In this unit, your final project will now move into its production phase. Over the coming weeks, you will work collaboratively to deliver your creative work. You will apply the processes and standards you have learned throughout your learning at SAE. You will keep a record of this production process via Documented Professional Practice and deliver the production documentation appropriate to your project. Your CIM330 project supervisor will be a reference point for this documentation process.

Your project supervisor will meet frequently with you and your team during the trimester and will work with you to control and guide the scope of your project. This process ensures that by the end of CIM330 Major Project Production you will have a portfolio piece that represents the sum total of your skills and experience, delivered on time and to specification.
Credit points: 10

The aim of this unit is to introduce you to the core business structures, management frameworks and marketing strategies used by contemporary creative professionals. You will discover the key behaviours and practices of successful creative business people and the business principles they implement – strategies you can use in your own professional practice. This knowledge will assist you in effectively exploring your creative business niche, encouraging you to develop and operate as a sustainable professional within your chosen media field. Through an examination of marketing strategies and processes, you will be able to identify and target specific consumers and markets. You will then research and develop a product- or service-based business that meets the demand within these target markets. You will also develop fundamental marketing, promotional, communication, and financial skills essential to running a creative media business as well as exploring start-up methodologies and structures within the creative industries.
Credit points: 10

The transition from study to work is an important step for you as an emerging professional in the creative industries. Work Integrated Learning provides you with a professional experience opportunity that both complements and further deepens the skills and knowledge you have gained from study. Throughout your studies you have had to learn on the job (in projects), focus on building strong relationships with people, develop strong communication skills, and use a range of transferable skills. During your work placement you will put this knowledge and skill set into action in a real-world professional workplace. This is a valuable opportunity to gain experience in a professional setting and further develop your job-readiness. The Work Placement requires a minimum of 80 hours at one or more host organisations. Both the student and the host are required to complete an SAE Agreement that formalises the placement. Work placements can only commence after Stage 1 of your Bachelor course has been completed, and only upon successful completion of CIM151/ CIE152 and approval from the local Industry Liaison Coordinator (ILC). If approved by your ILC, you may undertake a work placement before official enrolment in CIU310/CIM310, and ‘bank’ the work placement hours.

The Work Placement Handbook outlines in detail the assessment tasks and obligations of students and hosts. Attendance in this unit also includes a minimum of nine hours of class time for the delivery of unit information and development of documentation. All elements must be successfully completed to the defined standard to receive a Pass.
Credit Points: 10
Australian Qualifications Framework
We consult closely with industry professionals so you can expect a course that’s highly relevant and equips you with sought-after skills.


Here are some frequently asked questions.

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Read more about SAE enrolment for domestic students here.

Read more about SAE enrolment for international students here.

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A certificate course serve as an introduction to an area of the creative industries. Potentially a small number of principles or specific skills can be covered during the course. A certificate can also provide broad contextual learning in the creative industries.

Certificates are a great way to gain an introduction to a field of study or learn a skill. Certificate courses can add to your knowledge and your career.


A diploma is niche skills focussed. By undertaking an SAE diploma in animation, audio, film or games, you will develop foundation skills in these specific discipline areas. Students can use the SAE diploma as a pathway to degree level study at SAE and at other Australian tertiary institutions.

Diplomas are a great option for people who haven’t studied before and/or those looking for an alternative pathway to degree level studies.

Associate Degrees

An associate degree offers a combination of niche skills combined with a greater depth and breadth of theoretical knowledge and analytical skills. An associate degree offers portable skills and develops sustainable, lifelong learning.

Students can use the SAE Associate Degree as a pathway to degree level study at SAE and at other Australian tertiary institutions. SAE associate degree courses attract Fee-Help for Australian students.

Bachelor Degrees

A bachelor degree offers a rigorous combination of niche skills combined with a greater depth and breadth of theoretical knowledge and analytical skills. This knowledge is applicable to both your creative media discipline and the professional world more broadly.

A bachelor degree offers you an entry point to professional work, builds portable skills, and develops sustainable, lifelong learning. Key high learning skills are a requisite of the bachelor degree and graduate study options are available upon completion.

Bachelor degrees are suitable for people looking to develop professional skills and knowledge and to build long-term, successful careers in their industry of choice. SAE bachelor degree courses attract Fee-Help for Australian students.

FEE‑HELP* is an Australian Government loan scheme that assists eligible fee paying students pay all or part of their tuition fees. It cannot be used for additional study costs such as accommodation or text books. The total amount of FEE‑HELP a person can use is known as the ‘FEE‑HELP limit’.

Once a person begins using FEE‑HELP, the amount of FEE‑HELP they have left to use is known as their ‘FEE‑HELP balance’.

* Terms and conditions apply. For the latest updates regarding FEE-HELP please refer to

Orange. Infographic of SAE qualifications from Bachelor to Masters. Text reads: Trimesters 6,7,8,9,10. Also reads: Bachelor, Graduate Certificate, Graduate Diploma and Masters

Easy transition into postgraduate courses

SAE Bachelor Degrees are structured in an integrated course framework.

This means that when you complete an SAE of Design & Visual Communication you will be awarded the maximum credit points available, providing you with the opportunity to seamlessly transition into the higher-level postgraduate qualifications if you choose to do so.


SAE may recognise your prior learning and may grant credit towards satisfying the requirements for a higher-level program. This is applied where previous learning is considered equivalent to the content and learning outcomes prescribed for units within the program.
For full details, please refer to SAE's policy on recognition of prior learning and credit transfers.
Four students sit around a desk and discuss packaging and design as a group


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