SAE University College:

Pioneering the Future of Generative AI in Creative Media and Technology

As the global leader in creative media and technology education, SAE University College (SAE) recognises the immense potential of Generative AI (GenAI) to enhance creative expression and student learning. We embrace this transformative technology as a powerful tool that, when used thoughtfully, can expand the boundaries of innovation and help our students thrive in an evolving creative and technological landscape. Our ever-evolving, industry-informed curriculum equips students with the knowledge and practical skills to work with GenAI tools in ways that boost efficiency, streamline workflows, and spark new creative possibilities. Our faculty instils a strong understanding that GenAI is not a substitute for human creativity but a tool to support and amplify it.

 

The Role of Artificial Intelligence in Creative Media and Technology

Artificial Intelligence (AI), including GenAI, refers to a range of technologies that can create, assist, or enhance human processes through data-driven reasoning, automation, and pattern recognition. In creative media, GenAI can support the ideation and development of music, images, video, audio, and text, making workflows more dynamic and efficient. In technology fields, GenAI is already transforming problem-solving and innovation through smarter automation, design, and analysis.

 

Ethical Use of Gen AI

We are also acutely aware of the ethical complexities surrounding GenAI. SAE does not condone how some AI models have been trained, particularly where artists’ rights have been compromised. As advocates for creative integrity, we will continue to champion the rights of artists and content creators and uphold standards that protect their contributions.

We foster an environment where students are encouraged to critically engage with the technology, understand its potential impacts, and use it with care and responsibility. Whether applied in filmmaking, music production, design, or game development, GenAI opens new creative frontiers, and SAE is proud to be leading the way with integrity.

By integrating GenAI across our creative and technical disciplines, we empower our community to responsibly harness emerging technologies. This means ensuring our graduates are not only skilled and innovative, but also conscious, adaptive professionals–able to critically assess when, how, and why to use such tools. We also respect individual agency, while supporting informed, values-led engagement with technology as part of a professional practice.

 

The Future of Gen AI and Careers in the Creative Industries

The creative industries have always embraced technological change, from the introduction of computers to electronic drum machines, using it to create new genres and mediums.

At SAE, we believe GenAI will enhance creativity, making expression more accessible and empowering more people to contribute. While workflows will continue to evolve, the demand for human creativity, storytelling, and innovation will remain. By understanding how to collaborate with AI, our graduates will be well-equipped to lead and thrive in the creative industries of tomorrow.

As GenAI evolves, so too will our position on its use, ensuring we remain responsive, responsible, and at the forefront of ethical and innovative practice.