The adventures of a creative media whiz

Byron Bay

1 Aug 2017




The adventures of a creative media whiz

1 Aug 2017

With a broad career and 20-years experience spanning art direction, photography, film production and digital marketing, it’s no wonder SAE Byron Bachelor of Film graduate Nigel Carboon is a man whose creative smorgasbord of skills are in high demand.

As a Digital Media Producer and Social Media Strategist at Byron Bay’s homegrown creative digital agency, New Beach Media, Nigel specialises in producing compelling content through storytelling and cross-media marketing, to creatively promote a brand’s awareness across the digital landscape. He offers his clients creative solutions while exercising his skills in producing engaging content for brands that can be shared both socially and more widely across all digital platforms.

New Beach Media has an impressive and growing client base that includes well-known brands such as CUB (Carlton Dry), Southtrade (Fireball, Southern Comfort), PZ Cussons (five:am yoghurt & Original Source bodywash), and previous campaigns with Surfing Australia and Corona.


Having just returned from a work trip to Kakadu shooting a project for Tourism Northern Territory, Nigel took time out of his hectic schedule to speak to us about his time as a student at SAE, shares some advice to new students, and gives a run down of his colourful career path that has led him to where he is now.


What inspired you to study film?
I had worked in the New Zealand film industry for a few years in the Art & Wardrobe department on some big US productions that were being filmed in the country, such as Xena, Hercules, Young Hercules, Cleopatra 2525, Jack of all Trades, and various other movies, TV series and pilots. When I returned to Australia I decided to study a Bachelor in Photography at RMIT. After graduation I worked for a while as a professional photographer in Melbourne. When I decided to make the move north to Byron Bay I was inspired to study film production at SAE, as so many new techniques had emerged with digital technology that it seemed a great convergence of my existing skills.

What are your fondest memories of your time at SAE?
Working with others and forming creative partnerships. It was a beautiful campus to go to each day, this region on the whole provides such a great visual backdrop!

What did you love most about studying at SAE?
The creative challenges I was presented with, the friendships I formed, learning new technical skills, the inspiring and approachable lecturers, exercising my analytical mind, shooting from a chopper, and crafting stories through artistic processes.

Can you shed some light on how studying at SAE lead you to where you are now?
In my final trimester, I had been exploring app development/ marketing/ and the role of the producer. This led me to apply for a Producer Attachment placement through the local film body, ScreenWorks, where I was offered a 6-week paid internship with a local digital agency, New Beach Media. I recognised that the content they were distributing could reach a far wider audience if they harnessed emerging social media platforms, so I became their Social Media Strategist for brands.  I effectively created the role for myself… and have been there ever since!

What have been your career highlights?
A different highlight happens every day… working alongside a really fun, talented, and driven crew who have also become my mates is something I treasure. Being offered a shareholding partnership in the company rocked too!  

What do you enjoy most about working in your industry?
I love the pitch process. I’m always stoked when we win a new brand and get the creative juices flowing in coming up with a new social strategy. I also enjoy that the digital landscape is constantly changing and there are so many cool ways to incorporate new technologies to tell stories and reach new audiences.  

What projects are you working on at the moment?
I’ve just returned from shooting a project in Kakadu for Tourism Northern Territory which was incredible! New Beach Media is also moving into different content publishing platforms and we’re seeing some great results in this space.

Can you share an artist that inspires you? 
Film: Luc Besson, for his commitment to detail and creating convincing realities.
Photography: Guy Bourdin, for his technical perfection and being unafraid of controversy.
Music: Lorde, I’m frothing on her latest music. I saw her at Coachella this year and she killed it!
Graphic Design: Stefan Sagmeister, for his next-level concepts. 

What advice would you give to students aspiring to become successful their field?
Keep learning! Constantly update your skills as new technology emerges.

This and That Game

Converse or Vans 
Coffee or Tea 
Apple or Android 

Follow Nigel…

Instagram: @skufftv @newbeachmedia @summersite 

Interested in video editing and film?

Begin your film career at SAE Institute Australia.

Find out more about film or come to Open Day