SAE catches up with Fresh
26 Feb 2014
SAE catches up with Fresh
26 Feb 2014
We caught up with the General Manager of Fresh 92.7 Troy Sincock to chat about their new short course partnership with SAE Adelaide, career pathways in radio and how young producers can get their music played…
Fresh relies heavily on a dedicated group of volunteers. What are the areas of expertise these volunteers gain in their time with you and how do they apply?
We’re really fortunate to have over 215 volunteers at Fresh 92.7, each with something to add to our ever-expanding melting pot. Things have evolved over the years. When we began back in 2009 we literally just needed bums on seats, or behind microphones as it were. Now that the station is thriving after 11 years of broadcasting 24/7 we’re very focused on utilising everyone’s individual skills and experience for the betterment of the station and our community. It’s no longer about taking someone off the street who’s never worked in radio and letting them drown in the studio. We’re all about people with positive attitudes who are able to make strong commitments and willing to learn new skills. Come to us with this in mind and you’ll be afforded our time and experience. We’re a career pathway after all, so we’re here to help. In fact six outstanding volunteers have gone on to employment in the commercial radio sector in the past six months. At present we’re really putting energy into building the back end of the station, and that’s where the radio jobs are. Production (both audio and shows), content and events.
How do new, unsigned music producers get their tunes played on Fresh?
There’s two main mechanisms. Go to the top, hit up our Content Manager Tom Martin. Just don’t mind the Kiwi accent. Haha! Also, you can swing your work to our local music show Fresh Air too. The show won a SACBA award in 2012 for its commitment to Adelaide music. When you send your music to us, we want to know your story. Give us a reason to take time out to listen to your music, understanding we get sent a lot. You also have to understand our format. If you send us something that won’t fit, you’re wasting our time. Take the time to consider your submission and put yourself in our position. For example if your song is intended for our Hip Hop show, let us know and we’ll get it Sanchez and the team. Also, be open to feedback. Don’t get offended if we tell you we’re not going to add your song to rotation. We’re happy to give you pointers to improve your chances of radio airplay. Ultimately we want to play as much local music as we can, but you have to meet the radio station’s standards because we have an audience to build.
What piece of advice would you give young producers to help them improve the music they are creating and make an entry into the industry?
For radio, it’s all about getting to the point. And as you know we generally play three to four minute songs during the day, so don’t send us an epic eight minute mix with a one minute lead in, unless of course it’s specifically for one of our DJs. The biggest audience for the station is the drive to and from work – that’s Freshly Squeezed and Kaboom. So, if want maximum exposure you need to deliver a song with a memorable hook that hits us straight between the ears, that’s a radio edit, backed up by a great story. That’s the recipe for radio success.
Fresh are about to launch a new EDM production short course with Steve Hart in conjunction with SAE. We're obviously a good match, but what drew you to us? (We're excited to work with you, by the way).
Fresh 92.7 acknowledges SAE is a strong brand which has been the starting point for many Adelaide producers who have gone on to make impact not just locally, but internationally. Personally during the period I was working with RedBull conducting the information sessions for the Red BullMusic Academy, I worked closely with EMP Course Coordinator Adrian Whalland to facilitate a recording session with UK Hip Hop artist Ty and local musicians. Among them were people like Luke Million and Jayne Anne-Power. It was exciting to see the creativity in collaboration, particularly from artists who’d never met before. When SAE supported that initiative it became clear our visions are aligned. SAE know and understand Fresh 92.7 and they’ve been very generous in affording our students access to SAE’s facilities which means everyone gets a hands-on experience. We hope once students get a taste of audio production through the Fresh 92.7 courses they’ll consider committing to an audio education at SAE.
Where can people go to learn more on the Fresh / SAE partnership?
Just jump on our website and head to our shop to view details of our EDM production courses. Simply reserve your place by paying a deposit. The courses sell out fast, so what’re you doing reading this?
MP3 or Vinyl?
I’m been a DJ for 20 years. And, yep, I’m one of the dying breed who still play records, but I understand this format is not always practical, and frankly some venues don’t provide the platform! In Adelaide we’re actually lucky than many do. In terms of sound, I’ll always love vinyl, but to be honest I don’t much care about format. Recently I showcased a stack of amazing talent on Sydney radio station 2SER – that was all digital – and world class. Ultimately, I just want to hear good music.