POPPED! A laneway activation
15 May 2017
POPPED! A laneway activation
15 May 2017
This week a team of Byron Bay’s most talented street artists, creatives and musicians will be transforming the township's beloved CBD laneway Surf Alley, with an artistic activation event – POPPED!
Taking place over two nights, Friday 19 & Saturday 20 May, Surf Alley laneway will be brought to life with live art, fine street food, outdoor bars, cool lighting, creative installations, live music and a charity auction. The event will also feature a 'Live Ideas' program that will run from 12-3pm on Saturday.
One of the most exciting elements of the POPPED laneway activation project is the bringing together of local artists to collectively collaborate on a large scale murals and bring their art installations together in the one space. Inspired by a trend of creative activations in city laneways and public spaces, POPPED aims to activate and beautify a mostly unused public space to grow its value while honouring the town’s history and arts legacy.
As a Gold Sponsor of the event SAE is proud to be supporting such a creative community initiative that also offered an internship opportunity for one SAE student to work with the Popped Creative team.
Leisa Hayhoe, a final year Bachelor of Film student at SAE Byron, is using her internship placement to support the Popped team by developing and creating film content in the lead up to the activation.
As Leisa's final major project, she was encouraged by the team to take ownership of the creative development, execution and production of the film content. Documenting the transformation process of the laneway, filming Q&A's with each of the POPPED artists, producing video content for event teasers, blog activations, packaging footage for media and capturing the event itself. As an added bonus she’s also received mentorship from local filmmaker Nolan Verheij (NVF Photographics, Howling Eagle Productions, Flamingo Amigos) along the way.
Leisa capturing the development of Surf Lane in the week leading up to the launch.
"Working with the Popped Creative team has allowed me to gain further practical experience and increased confidence in documenting a creative undertaking. I have been able to see first hand what’s involved in such a large-scaled event such as this. I'm developing research and interview skills, while gaining a greater understanding of producing promotional content. I have also learnt location based skills that I would not have had the opportunity to experience had I not been a part of the laneway activation," said Leisa.
"I am really enjoying working with a team of dedicated, passionate and professional creatives. I really enjoy being surrounded by such forward thinking, contemporary brains, and I am so grateful for all of the learning opportunities that have come along the way."
The creative direction behind the street-art mural is headed by local artist NITSUA aka Austin Moncrieff – an SAE sponsored artist. Graphic designer, artist, creator, and founder of NITSUA, Austin is known for his explosive use of colour and floral like stencil work that can be found lining the streets of Byron.
Abbie Gibson (Director, Creative), Monique Hartman (Director, Operations & Partnerships) and Liesel Arden (Director, Media & Marketing) are the Popped Creative team behind the event. Having secured a grant through Byron Bay Council's Placemaking initiative to revitalise the inner precinct of Byron Bay, the team commissioned a select handful of local artists to undertake this activation.
After half a lifetime dedicating herself to the arts and cultural events, Abbie Gibson had this to say about the concept of POPPED.
"I was extremely lucky to have been asked to be a creative advisor on The Byron Bay Master Plan. After much observing, planning and creating, we are so proud to be delivering POPPED to the Byron Bay community. POPPED is inspired by creation. It reimagines the dark corners and unused spaces and transforms them into a place for culture, and a place for community."
Friday 19 & Saturday 20 May, 5pm-11pm
18+ only event
Fully licensed – BYO not permitted
$10 entry - tickets available here.
- Laneway activation launch / Live art / Live DJ
- Green wall installations by Niaku, Byron Bay
- Street food courtesy of Three Blue Ducks
- Bar co-hosted by Stone & Wood Brewery, Brookie's Gin and Bucha of Byron
Saturday 20 May, 12pm-3pm
All ages - $10 entry - tickets available here.
Live Ideas program
12:00pm Welcome drinks hosted by Bucha of Byron
12:30pm Placemaking: The history and future of Byron
1:00pm Expression and Freedom: The Street Art Movement
1:30pm Surf Alley: Stories from the Honour Roll
2:00pm Art, healing and well-being
2:30pm Being Bold: Exploring Creative Courage