How to become a content creator

Stepping into the role of a content creator is a career move into digital storytelling. Learning how to become a content creator involves blending creativity with smart strategy, whether you’re lighting up your feed with viral videos, curating Insta-worthy visuals or crafting blogs that spark conversation. Understanding the basics of how to be a content creator and how to become a digital creator can set you on the right track towards a lucrative creative career. Let’s unpack some actionable tips and insights to get you started! 

What is a content creator? 

Ever scroll through your feed and wonder who’s behind those viral TikToks, amazing Insta shots or thought-provoking podcasts? That’s the magic work of content creators – innovators who design, produce and share original content in every form imaginable. Whether it’s photography, videos, podcasts or articles, content creators are the driving force behind the digital experiences that shape our everyday lives. In a digital world that’s always changing, this role offers endless opportunities to push boundaries, express your true self and connect with audiences on a real level.  

What does a content creator do? 

At its core, content creation is more than just hitting “record” or “publish.” It’s about sparking conversations by brainstorming fresh concepts, getting into research and turning ideas into captivating narratives. And the magic doesn’t stop at creation, it’s also in the polish – meticulous editing, refining visuals and fine-tuning every detail to ensure your work resonates in a digital universe that’s as crowded as it is competitive. If you’re exploring how to become a content creator, remember: this journey is all about blending your creativity with smart technical skills.  

How to become a content creator 

Step 1: Define your niche, audience and content format 

If you’re wondering how to become a content creator your first step will be to define your niche, audience and format to lay a solid foundation. Pick a niche that excites you – be it tech, fashion, gaming, self-improvement, filmmaking or music – and consider what topics you love discussing. Identify your audience, whether it’s teens, young professionals or creative trailblazers and learn from other creators while adding your unique twist. 

Next, choose the content format that best showcases your personality. Whether you prefer long-form content like YouTube videos, blogs or podcasts, or short, punchy clips on TikTok and Instagram, your choice should reflect your strengths. Remember, documenting your learning journey as you figure out how to become a content creator can become part of your content. 

Step 2: Develop and hone your skills 

If you’re wondering how to become a digital creator, blend creative flair with technical skills. Formal learning at SAE University College can fast-track your career with the skills you’ll gain in our hands-on courses: 

• Animation: Master 2D/3D animation and motion graphics with tools like Maya and Houdini. 

• Audio: Launch podcasts or produce beats with training in recording, sound design and mastering via Pro Tools and Ableton Live. 

• Creative Industries: Turn passion into profit by learning branding, copyright, project management and monetisation. 

• Design: Enhance your visual storytelling with skills in graphic design, UX/UI and visual marketing using Photoshop and Illustrator. 

• Film: Gain skills in cinematography, directing, editing and post-production for everything from vlogs to cinematic shorts. 

• Games: Dive into game development and interactive storytelling with Unreal Engine and AI. 

• Music: Create original tracks by mastering songwriting and production with Ableton and Logic Pro. 

• VFX & Virtual Production: Explore 3D modelling, virtual environments and green screen techniques for cinematic effects. 

Sharpen your skills and discover how to be a content creator, or even how to become a UGC creator, with SAE’s expert training. 

Step 3: Experiment and build your portfolio 

Start creating – even if your first attempt isn’t perfect. Your early videos, blog posts or streams might be rough around the edges, but that’s part of the process. Don’t sweat it, every pro started somewhere. Begin building your portfolio – whether it’s a YouTube channel, an Instagram feed, a personal website or a mixtape of your best projects. This is your playground to experiment, refine and discover your unique style. Try out different content formats, editing techniques and storytelling approaches until you find what clicks for you. Remember, the key is to keep pushing forward, learning and evolving your craft. 

Step 4: Find your platform and connect with your audience 

Now that you’ve built your skills, decide where to shine. Consider where your tribe hangs out – if you’re into long-form storytelling, YouTube is a solid stage; for punchy clips, TikTok and Instagram work best; and if you love live, unfiltered energy, Twitch is your playground. There are so many options! 

Engage by replying to comments and sparking discussions so your content gains buzz. Don’t forget collaboration – partner with like-minded creators to expand your audience and creative possibilities. 

Choosing the right platform when you’re figuring out how to become a content creator, and connecting authentically, will set you well on your way to mastering content creation without the stress of perfection. 

Step 5: Monetise and start earning 

Now that you’ve built an engaged audience, it’s time to earn from your creative hustle. If you’re curious about how to become a content creator who not only inspires but also earns, consider mixing and matching these strategies: 

• Ad revenue and sponsorships: Earn through YouTube and brand deals. 

• Affiliate marketing: Get commissions by promoting trusted products. 

• Crowdfunding: Use Patreon for direct fan support. 

• Diversify: Sell digital products, offer consulting or launch courses. 

Alternatively, working for a brand or agency offers stability, paving the way for a sustainable creative career. 

Step 6: Track, Tweak and Thrive 

Success in content creation is about evolving with your audience. Use analytics to see what resonates, adjust your strategy and stay on top of trends. Embrace continuous learning and experimentation – this is especially essential if you’re learning how to become a UGC creator. Each tweak and new skill boosts your content quality and engagement, setting you on the path to lasting success. 

Frequently asked questions about how to become a content creator 

Can I be a content creator with no experience? 

Absolutely – starting from scratch is completely fine! Many top content creators began with zero experience, proving that passion and a willingness to learn are what truly count. While self-learning is invaluable, a bit of structured training can seriously accelerate your progress. 

At SAE, our hands-on courses in film, music, animation, VFX & virtual production, audio, creative industries and design are perfect for anyone curious about how to become a content creator. Plus, if you’re exploring how to become a digital creator or even how to become a UGC creator, our courses equip you with the technical know-how to thrive. 

What do you need to be a content creator? 

You don’t need to break the bank on expensive gear – all you really need is the basics and a creative mindset. If you’re wondering how to become a content creator, remember that many successful creators kick off their journey with what they already have: 

• A smartphone: Modern phones boast amazing cameras and built-in editing tools, perfect for shooting videos, snapping photos and even podcasting. 

• A basic microphone: While your phone’s audio might do the trick, a budget-friendly clip-on or USB mic can seriously up your sound quality. 

• Free editing software: Apps like CapCut, Audacity and Canva are great for tweaking your videos, audio and design, keeping things sleek without the cost. 

• Good lighting: Natural light works wonders or you can opt for an affordable ring light to brighten up your shots. 

The key is to start with what you have and upgrade as you grow. 

What is the difference between content creator and influencer? 

A content creator is all about crafting engaging, valuable content – be it videos, blogs, podcasts or social posts. Their focus is on honing skills like storytelling, editing, design, and production to create high-quality work, whether for their own brand or for businesses. If you’re wondering how to become a content creator, it’s all about developing these creative chops. 

On the flip side, an influencer builds a personal brand and a loyal following, often monetising that connection through brand partnerships, sponsorships and product promos. While many influencers are also great content creators, not every content creator seeks the spotlight; some prefer working behind the scenes, producing content for brands, agencies or businesses. 

Want to become a content creator? 

At SAE University College, you’ll be creating from day one. Our industry-focused courses are designed for hands-on learning, giving you real-world experience whether you study one of our film, audio, music, design, VFX & virtual production, creative industries, games or animation courses. With access to a national team of industry experts, you’ll build the skills, confidence and connections to turn your passion into a career. 

Explore our courses today and take the first step toward your future!