Industry pioneer ready to make his mark on Western Australia music


29 May 2018




Industry pioneer ready to make his mark on Western Australia music

29 May 2018

Sam Cutri, Audio Lecturer at SAE Creative Media Institute Perth has been elected as a member of the board for Western Australian Music (WAM), following more than 20 years of active membership with the peak music association.

WAM offers industry training, hosts the annual WA Music Awards, WAMCon, Song of the Year and are the custodians of a three million dollar grant for the development of musicians provided by the West Australian Government.

WAMBoard2Sam Cutri (Far left) with fellow WAM board members

Sam’s illustrious career of over 30 years has made him a pioneer in the music industry. His Hybrid Electro group, Entity, was an original on the electronic genre scene in the early 2000s, and he helped build and was the first artist signed Rockinghorse Studios in Federal, located in the Byron Bay shire and Loop Recording Studios in Perth. Sam has worked in production, both one-on-one with solo artists, with groups and creating music for film. One of his most notable achievements was winning the Western Australian Screen Award for Best Score in 2013.

Sam began his first foray into education working with the West Australian Academy of Performing Arts (WAAPA), where he co-developed a creative music technology course in 2003; one of the first of its kind in Australia. Before Sam’s arrival, WAAPA only admitted musicians who performed with ‘traditional’ instruments.

Sam joined SAE in 2013 and he continues to embrace the opportunity to work with talented staff and students in an innovative environment.

“SAE is nimble and adaptive to change, meaning we are able to evolve faster than traditional universities, because of this we are the leaders in creative industries,” he says.

Sam will utilise his time on the WAM board to frame issues through his experience in both education and industry practice by concentrating on creating interconnectivity in sustainable careers and transferable skills. Another focus is fulfilling graduate to employment outcomes and uniting WAM across all universities and education facilities in WA teaching music.

"As a WAM board member, I will advocate for sustainable careers at an educational level and beyond, I will call for music/audio educators to unite championing WAM, and help guide WAM through the essential up-skilling, innovation and change required in these most challenging and dynamic times in the creative industries."

Sam has been appointed to the board for a one year tenure along with fellow incoming board members Kylie Thompson (owner of financial and taxation firm Sorrento Strategic Music) and Aysha Amani (CEO, ARTISTICSOUL).


Sam was involved in an exciting project for Arcadia, recording and co-producing the Yallor Song by the Whadjuk Noongar at SAE Perth. The first time the dance had been performed publicly since 1901 was at Arcadia in Perth and the resulting video created by SAE staff and students now forms part of the Arcadia UK festival openings.