Director credits SAE for Flamingo Amigos' rising
24 Nov 2016
Director credits SAE for Flamingo Amigos' rising
24 Nov 2016
Director, Campaign Manager and Producer, Spanish-born Jaime Gonzalez graduated from SAE Byron Bay with a Bachelor of Film. In the two short years since he graduated, Jaime has opened an independent film production company and is the creative brains behind Flamingo Amigos, alongside wing-mates, Oscar Fernandez and Olga Blanco.
Based in Byron, the young agency creates engaging content and original campaigns that bring brands to the forefront and help them stand out in an over-saturated digital social space... while having fun along the way!
With a client list that reads like a who’s who in the street/surf fashion world… Flamingo Amigos’ skills have been called on by brands such as Afends, Vimeo, Bare Blends, Hawkers, The Critical Slide Society (TCSS), Tacoola Swimwear, Blaire Magazine and Scent of Byron amongst many others.
Jamie speaks to us about his time at SAE, starting a business and the projects that keep him inspired!
What inspired you to enter the career you’re in?
I find that film, photography and design is a great outlet for developing concepts in my head. Being able to creatively express my ideas through film is the most remarkable and inspiring feeling. When clients back your ideas, and then love the end result, it gives us such a great feeling of pride and accomplishment.
What are your fondest memories of your time at SAE?
I loved the amount of inspiration and motivation I had from my teachers and lecturers. Anne, Carl, Laurie, Erik and Russel were some of my biggest inspirations. Every class they would plant the curiosity seed in me and I’d use their fantastic advice and input to take my ideas to the next level. I loved how straight forward they were with me and how willing they were to help me at any time.
SAE lecturers: As first hand professionals who are fully immersed in film, they opened my mind to how the industry works.
Are you able to shed some light on how studying at SAE lead you to where you are now?
From day one I knew I wanted to start my own creative agency once I graduated, so I used every chance I could at SAE to work towards that goal.
I used the information and knowledge I was receiving from my lectures and applied this to developing my business while studying, by using the assignment tasks on my business. I thought that putting energy and time into creating a mock logo or website wasn’t the best use of my time, so I decided to use my time studying to create materials for my future company. I would go to class with questions for my lecturers and they were able to help me take my ideas to the next level.
What are your career highlights?
It would definitely be when we first got hit up by Afends. That completely changed the game for us. They hired Flamingo Amigos to develop their biggest campaign to date and we were ecstatic to have been given such an important task.
That particular campaign got over 250K views in less than a week, it was the job that put us on the map. People were now able to see that we could actually develop big productions for rad clients, that generate great conversions.
From that point onwards we had more credibility as an agency and other work started rolling in. That was definitely our first breakthrough and we haven’t stopped working with the Afends team since.
What projects are you working on at the moment?
Today things are a bit hectic - but I couldn’t be happier. We’re developing five productions simultaneously – two are concept campaigns for a watch brand in Spain, another is a concept campaign for a Spanish sunglass brand, we’re making an online series with Afends, (the pilot has reached nearly 100K views), and we’re developing a lifestyle campaign for Bare Blends – not forgetting a few Brisbane brands who need content for summer marketing launches! Busy days, but happy days J
What advice would you give to students aspiring to become successful in their field?
GET THINGS DONE! Excuses and procrastination are the biggest enemies of creativity.
Jaime's advice: Sit down with yourself, create a a solid plan to accomplish your goals. If you’re passionate and willing to challenge yourself, everything is do-able!
Who inspires your work?
We find a lot of our inspiration from European filmmaker Seb Zanella.
"Between two worlds" @sebzanella
And for photography, we highly respect Woody Gooch’s work. We also get inspired by regular people doing rad things, and bringing a new perspective and vision to life.
Woody Gooch @woodygphoto
What do you enjoy most about working in your industry?
When producing campaigns there is always a certain amount of challenge and risk, but when the formula works out and the result is as planned, everyone is incredibly happy and proud. For me, that’s the most rewarding moment! Successful productions and happy clients, that’s what we are all about.
What did you love most about studying at SAE?
The most remarkable thing about studying at SAE was the lecturer’s approach. From my past experience, teachers and lecturers tried to force upon us “the way to do things” when clearly, times are changing very fast and sometimes, what was appropriate and technically correct a couple years back, is no longer as relevant or important, specially in the new digital age. Rather than forcing a way upon us, SAE lecturers would show you how to use the tools, and then would encourage creative freedom to use those tools to create an impact.
What one project are you most proud of, and what was your role in this project?
I’m extremely proud of a short documentary we developed for TCSS (The Critical Slide Society) an art based surf brand, called The Friendly Pirate. The doco tells the story of Ash Keillah, a young Gold Coast surfer who lost an eye but has kept surfing and following his dreams. This project was conceived, developed and directed by Flamingo Amigos. The client gave us the creative freedom we needed to get our message and vision across just the way we wanted.
The doco was internationally recognised and screened at over 20 festivals.
I’m really proud of this project because of its positive message, I believe this project has inspired other people with disabilities.
Who do you follow on social media?
Mostly other creatives, models and artists who inspire me.
We use Instagram a lot to promote and showcase our work, and we’re slowly but steadily building a community of supporters who embraces our productions.
Can you share an artist that inspires you?
Rapper Kase O. He has one of the most privileged minds of our time, his philosophies help me develop and find the right words to put together concepts and ideas
This and that Game
Converse or Vans Both, I only use these two. Nothing else works for me
Coffee or Tea - Beer. Cold.
Apple or Android
Instagram or Snapchat
Follow Flamingo Amigos
The Flamingo Amigos team (L to R) Jaime, Oscar and Olga